Advertising may be described as the science of arresting the human intelligence long enough to get money from it.
Stephen Leacock · 1869-1944
|In 1989, my 5-year-old daughter fell for those alluring commercials for Go-Go My Walkin' Pup. Set to happy music, they featured a smiling girl dance-walking down the sidewalk with her charming toy dog, while onlookers admired the pair.|
Lori quickly discovered that her new Go-Go Pup wasn't nearly as fun as the commercials made it seem. Fortunately, she and I learned an important lesson:
· Advertising is intended to deceive the consumer ·
To this day, I still respect the creativity of clever marketing. Although I think Apple's newest iPhone app is ho-hum, I was impressed with the various sensory elements of its one-minute promotional video, which make it seem as fun as the Go-Go Pup did to my little girl.