Thursday, November 06, 2008

Good gimmick

Advertising may be described as the science of arresting the human intelligence long enough to get money from it.

Stephen Leacock · 1869-1944

In 1989, my 5-year-old daughter fell for those alluring commercials for Go-Go My Walkin' Pup. Set to happy music, they featured a smiling girl dance-walking down the sidewalk with her charming toy dog, while onlookers admired the pair.Hasbro Go-Go Pup
Of course, Lori wanted one of those dogs ... and of course I foolishly shelled out forty bucks for one.

Lori quickly discovered that her new Go-Go Pup wasn't nearly as fun as the commercials made it seem. Fortunately, she and I learned an important lesson:

· Advertising is intended to deceive the consumer ·

To this day, I still respect the creativity of clever marketing. Although I think Apple's newest iPhone app is ho-hum, I was impressed with the various sensory elements of its one-minute promotional video, which make it seem as fun as the Go-Go Pup did to my little girl.

Slick merchandising:

  • By playing the best rock song of all time, it reaches teens to Baby Boomers.
  • The models' various ethnic origins, and even the patterned rug, suggest Ocarina's worldwide appeal.
  • Any idiot can play this thing, from a plain Jane or average Joe to a hash-pipe smoking hippie.
  • Never be lonely again! From the looks of this cozy group, the Smule Ocarina evidently encourages camaraderie and friendship ... right?


  1. Thanks for keeping me up on things.

  2. You forgot to suggest it's capacity to engender world peace. hehehe

  3. I just met you but already I like you.

    Please comment at Althouse more.

    Hope to see you again real soon.


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